Are you wondering what type of content will outperform competitors, and pull in your audience? Let’s dive in.
Social media can feel like an overwhelming world of possibilities. Maybe you’re constantly asking yourself, am I doing this right? We’ve all been there, trust me. The secret to social media success is diversifying your content and being strategic about how you present it. Some forms of content are better at engaging with your audience, while others are more proficient at info-dropping or entertaining. It’s important to create a nice mix of content for your audience, keeping them engaged and coming back for more.
Let’s break down the five types of social media content you need to start incorporating into your life (if you haven’t already!)
Visual Content:
Visual Content has immense power to tell a story and leave a mark on your audience. Take a look at the success of Facebook, Pinterest, or Instagram for example. These platforms have confirmed that people love visual content, and it’s not going anywhere anytime soon. When looking for pictures to post to your social media, you want to be strategic about your options. Photos should be catered to the mission of your business, and leave the viewer with something to think about.
In the end, these platforms are saturated with visual content. It’s your job to create something that makes you stand out against competitors and has your viewers unable to look away. Every established brand out there has some form of visual content that they’ve created as their company’s style. Visual Content and engaging photos can play a huge role in growing your social media and establishing brand credibility. It’s important to find a style that works for you, and flow with it. Keep in mind your audience, and their specific needs.
Video/GIF/ Temporary Content
Video content has taken off in popularity in recent years. It’s important to make this a well-used tool in your business. Similar to visual content, video content needs to be well catered to your brand’s mission. Whether it’s a gif, expiring content, a video post, or an Instagram story —they all are equally as important to the growth of your business. With the growth of platforms like TikTok, it’s apparent that video has a way of sucking viewers in. Take a step back and look at your brand. Make sure all video content, including music and audio, translates well with the feel of your brand. This is the breaking point of all forms of social media and it’s important that you align with your style before diving in. Consistency is key, and it helps your audience recognize you on every platform.
Infographic Content
Infographics are a great way to get your audience involved and share your knowledge. For example, if you post an infographic to Pinterest, it will probably perform great as a printable pdf file. Based on the niche of your industry it’s important to ask yourself, what does my customer need? If you are a beauty brand, maybe you can make an infographic on skincare or how to clean your brushes. These topics are focused and directly relate to your audience, while also being engaging to new consumers.
Infographics are an easy way to provide more value to your customer and keep them involved in the community. With infographics, you can easily make them using online platforms such as Canva or Piktochart without the need for graphic design skills.
How-To/ Educational Content
Most people are always on the hunt for the answer to a question they don’t have, or a solution to their problem. How to/ educational content speaks directly to the audience and allows space to assist your consumers. When posting how-to content on social media you want to make it concise and digestible for your viewers. The greatest power of social media is packaging up helpful content for quick consumption. If your audience is walking away from your posts with constant value, they will likely be coming back for more.
This is also a space to include graphs, diagrams, video instructions, and informative graphics. Educational content is the entryway to gaining brand credibility and establishing authority in your industry. To your surprise, there’s something to share in almost every industry. Take advantage of your knowledge, and provide your audience with engaging and informative materials.
Listicle Content
Listicle content has gained heavy traction across all social media platforms. It provides for a quick, straight-to-the-point read that your audience will love. Some lists may be frivolous and entertaining. However, I encourage you to take advantage of the opportunity to provide true value to your audience. People often struggle to get their content across in the most efficient way. You have to remember people are on the go, and they’re looking for a quick skim to gain the information they need. Creating list’s cut out the middleman and keep readers engaged.
Overall, Social Media is an algorithm game. You not only have to work with the platforms, but also be strategic with how you deliver content to your audience. These five forms of content are essential for heightened engagement and brand diversity. I strongly encourage you to incorporate these into your social media plan, or else you’re missing out on some great opportunities to grow your community.
I hope these tips were helpful and sparked a new inspiration to revamp your social media routine. If you’re looking for more branding, marketing, and social media advice take a look at my site for a ton of helpful tips and tricks. I’m here to help you grow, and learn along your journey!
