I've been immersed in the digital era for over a decade now. Because of this, I have seen the biggest shifts in the consumption of content and buying of products online; I've been taking note.
When I started working in the online marketing industry, tactics of "Bro-Marketing" dominated. But, the culture of buying and selling changed as consumers no longer wanted to feel coerced and pressured while buying products online. Who could blame them?
As inflated "client wins" and aspirational "what-if" thinking began to lose their grip on the consumer's decision to buy a product, a new wave of marketing changed everything. I swiftly caught the new trends and began to study them.
During my research, I saw new ways to market and sell differently early on in my career.
It was then that I realized there weren't enough women in the marketing industry—specifically in the tech automation space.
I wanted to change that—I wanted in. But not from the sidelines…
If this sounds like you:
+You’ve already spent weeks, months, or even years attempting the copy-and-paste growth strategies most experts preach, but you’re experiencing poor conversion.
+You’ve built your community by sharing your innovative frameworks and solutions that stick but want to expand your client reach.
+You have mountains of social proof to back your claims, but you’re trying to take your business to the next level.
Then, it’s time to take things up a notch. Let me help you unlock this new level of your business this year.
I can not pick one! I'm a multiple beverages girl all the way. Namely, I love a good Celcius during the day, Recess beverage at night, and Iced Vanilla latte any time of the year!
Chipotle, for sure! Of all the fast-food restaurants I go to, Chipotle is the most consistent and reliable. Which, is a factor that I look for when trying to decide what to eat at the end of the day. I typically get a bowl with the occasional side of chips and guacamole.
I actually love to run errands! It allows me to combine some of my favorite things: driving around and listening to music or a podcast, grabbing a latte from Starbucks, walking around the store (letting the store guide my decision-making...I'm looking at you, Target), and grabbing lunch at Chipotle!
I help emphasize women-owned businesses and their impact in our society. I do this by guiding businesses to take a modern approach to marketing and scaling their business, ensuring that companies focus on long-term business growth strategies as well to stay in the game longer.
You might be surprised to know that I attend a performing arts high school where I got to spend half the day dancing and creating. Fun Fact: my favorite dance style is contemporary modern, and I hope to choreograph a big project someday!
Concrete jungle baby!! I absolutely love the vibe and the energy of New York City. I see myself setting up shop there for a while to immerse myself in the big city experience more than I have in the past.